Pay per click, or PPC, is a type of paid marketing that can drive people to your website and help you sell on your eCommerce site. The main places to carry out a PPC campaign are on a search engine, or on a social media campaign like Facebook.
You will first decide what you are going to advertise. Think about targeting specific products or services, because you want your campaign to be as targeted as possible. You can then choose the keywords that you want to target – these are the words and phrases people should be searching for in order to see your advert.
Write your advert and make sure it is as targeted as possible. It also needs to be accurate and to tell people honestly what you are advertising. You need to ensure your ad does not mislead people, or you will not achieve conversions when people click on your site.