There are two main issues in increasing the visibility of your website – making sure people can find it, and making sure they stay there once they do. A good website will capture people’s attention for all the right reasons, so it is an investment for your business. Spend time and money on your website, […]Continue Reading... No Comments.
Your website copy needs to be accurate, giving people a true picture of your business. If it doesn’t, people will find themselves disorientated and unhappy, as they will feel they have been lied to. This is why attention to detail is key – you need to be giving the right messages, in the right places, […]Continue Reading... No Comments.
The whole point of branding is to make your business memorable and recognisable. That means that when you find branding you are happy with, you need to use it day in, day out. Good branding helps increase awareness of your business and make sure people know you exist. Making sure your branding is right is […]Continue Reading... No Comments.
Pay per click, or PPC, is a type of paid marketing that can drive people to your website and help you sell on your eCommerce site. The main places to carry out a PPC campaign are on a search engine, or on a social media campaign like Facebook. You will first decide what you are […]Continue Reading... No Comments.
Print marketing certainly still has a place in today’s busy marketing world. Whilst many things are going digital, marketing doesn’t necessarily have to. Running a print campaign can be very beneficial, as long as it is run in the right way. Make sure, first of all, your design is right. Have your marketing literature designed […]Continue Reading... No Comments.
It is a false economy to think that you can write your copy yourself. The services of a professional copywriter will be much more beneficial for your business. You can gain so much, making your website or marketing materials look more professional. They will be written in such a way that people will be drawn […]Continue Reading... No Comments.
Email is an incredibly important means of communication, and, as businesses, we need to ensure that the way we use it is effective. This can be broken down into two parts to focus on; the content of the email, and its graphic design. Using these two areas, your goal should be to create an attractive […]Continue Reading... No Comments.