Author Archives: Jesse

  • How to Make People Look at your Website

    Posted on August 27, 2018 by Jesse in Copy Writing, Graphic Design.

    There are two main issues in increasing the visibility of your website – making sure people can find it, and making sure they stay there once they do. A good website will capture people’s attention for all the right reasons, so it is an investment for your business. Spend time and money on your website, […]

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  • Attention to Detail in Web Copy

    Posted on May 20, 2018 by Jesse in Copy Writing.

    Your website copy needs to be accurate, giving people a true picture of your business. If it doesn’t, people will find themselves disorientated and unhappy, as they will feel they have been lied to. This is why attention to detail is key – you need to be giving the right messages, in the right places, […]

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  • Choosing Branding and Sticking to it

    Posted on March 12, 2018 by Jesse in Graphic Design.

    The whole point of branding is to make your business memorable and recognisable. That means that when you find branding you are happy with, you need to use it day in, day out. Good branding helps increase awareness of your business and make sure people know you exist. Making sure your branding is right is […]

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  • A Brief Overview of Pay Per Click 

    Posted on December 26, 2017 by Jesse in Copy Writing.

    Pay per click, or PPC, is a type of paid marketing that can drive people to your website and help you sell on your eCommerce site. The main places to carry out a PPC campaign are on a search engine, or on a social media campaign like Facebook. You will first decide what you are […]

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  • Running your Next Print Campaign

    Posted on November 22, 2017 by Jesse in Print Advertising.

    Print marketing certainly still has a place in today’s busy marketing world. Whilst many things are going digital, marketing doesn’t necessarily have to. Running a print campaign can be very beneficial, as long as it is run in the right way. Make sure, first of all, your design is right. Have your marketing literature designed […]

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  • Good Copy Helps you Sell

    Posted on September 5, 2017 by Jesse in Copy Writing.

    It is a false economy to think that you can write your copy yourself. The services of a professional copywriter will be much more beneficial for your business. You can gain so much, making your website or marketing materials look more professional. They will be written in such a way that people will be drawn […]

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  • Getting the Design of Email Campaigns Right

    Posted on August 19, 2016 by Jesse in Direct Mail Services, Graphic Design.

    Email is an incredibly important means of communication, and, as businesses, we need to ensure that the way we use it is effective. This can be broken down into two parts to focus on; the content of the email, and its graphic design. Using these two areas, your goal should be to create an attractive […]

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