Building a brand is about far more than just developing your business’s logo. Although this part of branding is important, providing your customers with an instantly recognisable signal of whom developed the product they’re looking at, other areas can have an important, yet subtle impact on how people view and experience your products.
Other key areas that you need to consider how to use to reinforce your company’s brand includes your corporate colours and style. Keeping the same colours used in your print advertising, email advertising and website design is going to be helpful with leaving a desired impression and building brand recognition through consistency. Your style also matters as well; if you have a very clean design on your website, make sure that that persists in your business cards, leaflets and any other publications you’re currently running.