There are two main issues in increasing the visibility of your website – making sure people can find it, and making sure they stay there once they do. A good website will capture people’s attention for all the right reasons, so it is an investment for your business. Spend time and money on your website, […]Continue Reading... No Comments.
Your website copy needs to be accurate, giving people a true picture of your business. If it doesn’t, people will find themselves disorientated and unhappy, as they will feel they have been lied to. This is why attention to detail is key – you need to be giving the right messages, in the right places, […]Continue Reading... No Comments.
Pay per click, or PPC, is a type of paid marketing that can drive people to your website and help you sell on your eCommerce site. The main places to carry out a PPC campaign are on a search engine, or on a social media campaign like Facebook. You will first decide what you are […]Continue Reading... No Comments.
It is a false economy to think that you can write your copy yourself. The services of a professional copywriter will be much more beneficial for your business. You can gain so much, making your website or marketing materials look more professional. They will be written in such a way that people will be drawn […]Continue Reading... No Comments.
Reputation management has become more important than ever for businesses. For the most part, this increase in importance is directly attributable to the internet and the various websites which offer quick communication with customers and between customers and prospective customers, but a change in public attitude of what the public expects of enterprises is also […]Continue Reading... No Comments.
Like with most instances of outsourcing, it generally comes down to available resources. If you’re a company of a fairly large size then it makes sense to hire an internal copy writer/content writer, but if you’re still in your growing stages (or just planning to remain a small business), then outsourcing these requirements can make […]Continue Reading... No Comments.
Another important element of any marketing strategy, by which I mean aside from graphic design, is the copy that’s been written for it. Copy writing has been a mainstay within the marketing world for generations, and its value is absolutely clear. First of all, you need to understand what copy writing is. The purpose of […]Continue Reading... No Comments.