Email is an incredibly important means of communication, and, as businesses, we need to ensure that the way we use it is effective. This can be broken down into two parts to focus on; the content of the email, and its graphic design. Using these two areas, your goal should be to create an attractive […]Continue Reading... No Comments.
Solutions to your postal requirements aren’t something every business has to worry about, but if you regularly conduct postal marketing campaigns, paying for services that can increase the speed of the delivery, decrease the costs involved, and makes sure that the marketing material reaches the desired target market, becomes a financial necessity. Postal services are […]Continue Reading... No Comments.
A mail campaign is essentially a piece of marketing material that can be shipped to various locations around the target market. An effective mail campaign will target the message and delivery locations to specific markets. An example of this would be to send a school clothes leaflet to homes that surround a school, or upscale […]Continue Reading... No Comments.
A lot of people suffer from the misconception that mail services are a largely untargeted means of marketing, but this is a misconception. Mail, both in the real world and over the internet, can be done by taking advantage of a wealth of information which would allow a marketer to target specific people and areas […]Continue Reading... No Comments.
A lot of businesses think that although mailing services do work for some companies, it is unlikely to work with them. Perhaps this is due to the general misconception that mailing campaigns are some kind of untargeted marketing scheme used by businesses which have a broad appeal; therefore businesses which offer more niche products and […]Continue Reading... No Comments.
Mail services are an immensely valuable tool for businesses to use but, like with most forms of direct marketing (where you go to the consumer), it suffers from a serious limitation, namely that it can be ignored or disregarded easily by the target. So, to run a successful direct mail campaign, the goal of the […]Continue Reading... No Comments.
In mail campaigns, or even email campaigns, there are two main components to delivering the message you’re trying to convey to your audience. Firstly, you have copy writing: Copy writing is an important part of any written communication you have with clients or potential clients; it helps you to convey the message you want to […]Continue Reading... No Comments.