Category Archives: Graphic Design

  • Getting the Design of Email Campaigns Right

    Posted on August 19, 2016 by Jesse in Direct Mail Services, Graphic Design.

    Email is an incredibly important means of communication, and, as businesses, we need to ensure that the way we use it is effective. This can be broken down into two parts to focus on; the content of the email, and its graphic design. Using these two areas, your goal should be to create an attractive […]

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  • Graphic Design for Product Packaging

    Posted on February 25, 2016 by Jesse in Graphic Design.

    When somebody is first introduced to a new product, their first experience is almost always the packaging. This is important to bear in mind, because whether or not your product tastes the best or works the best, if nobody can gain enough experience with the product to corroborate that fact, then it is likely doomed […]

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  • The Importance of the Graphic Design of Emails

    Posted on December 11, 2015 by Jesse in Graphic Design.

    There are a lot of problems regarding emails and graphic design. A lot of email systems will automatically block everything except text from being downloaded onto the computer, which prevents people from seeing the design in most cases. The only situation in which they will allow images is if you’ve been manually added to a […]

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  • The Importance of Typography

    Posted on October 29, 2015 by Jesse in Graphic Design.

    Typography is one of the most important elements in graphic design. It is defined as the art and technique by which you arrange and decide upon the type of written word used, in order to make the writing more legible, readable and attractive. It is used by a wide range of professions in order to […]

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  • Using Visual Communication Across Marketing Platforms

    Posted on October 24, 2015 by Jesse in Graphic Design.

    All of the most effective marketing strategies and platforms employ, to one degree or another, visual communication, such as graphic and motion design services, to create impact and attract people’s attention. It has been proven time and again that visual cues are often more valuable to a business’s branding strategy than simply written or verbal […]

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  • Branding: It’s Not Just Your Logo

    Posted on September 19, 2015 by Jesse in Graphic Design.

    Building a brand is about far more than just developing your business’s logo. Although this part of branding is important, providing your customers with an instantly recognisable signal of whom developed the product they’re looking at, other areas can have an important, yet subtle impact on how people view and experience your products. Other key […]

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  • Keeping Brand Consistency Within Your Designs

    Posted on September 14, 2015 by Jesse in Graphic Design.

    As a business develops online, the likelihood is that they will begin to acquire more and more assets, and advertise their business on those various platforms. This may include things like a facebook account and twitter page, a company blog, and, of course, a website. One of the key things for any business owner to […]

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