The whole point of branding is to make your business memorable and recognisable. That means that when you find branding you are happy with, you need to use it day in, day out. Good branding helps increase awareness of your business and make sure people know you exist. Making sure your branding is right is […]Continue Reading... No Comments.
Email is an incredibly important means of communication, and, as businesses, we need to ensure that the way we use it is effective. This can be broken down into two parts to focus on; the content of the email, and its graphic design. Using these two areas, your goal should be to create an attractive […]Continue Reading... No Comments.
When somebody is first introduced to a new product, their first experience is almost always the packaging. This is important to bear in mind, because whether or not your product tastes the best or works the best, if nobody can gain enough experience with the product to corroborate that fact, then it is likely doomed […]Continue Reading... No Comments.
There are a lot of problems regarding emails and graphic design. A lot of email systems will automatically block everything except text from being downloaded onto the computer, which prevents people from seeing the design in most cases. The only situation in which they will allow images is if you’ve been manually added to a […]Continue Reading... No Comments.
Typography is one of the most important elements in graphic design. It is defined as the art and technique by which you arrange and decide upon the type of written word used, in order to make the writing more legible, readable and attractive. It is used by a wide range of professions in order to […]Continue Reading... No Comments.
All of the most effective marketing strategies and platforms employ, to one degree or another, visual communication, such as graphic and motion design services, to create impact and attract people’s attention. It has been proven time and again that visual cues are often more valuable to a business’s branding strategy than simply written or verbal […]Continue Reading... No Comments.
Building a brand is about far more than just developing your business’s logo. Although this part of branding is important, providing your customers with an instantly recognisable signal of whom developed the product they’re looking at, other areas can have an important, yet subtle impact on how people view and experience your products. Other key […]Continue Reading... No Comments.