It is a false economy to think that you can write your copy yourself. The services of a professional copywriter will be much more beneficial for your business. You can gain so much, making your website or marketing materials look more professional. They will be written in such a way that people will be drawn in and will be more likely to convert.
A good copywriter will be interested in the impact of their work – not just in producing the words for you. The most beneficial relationships with copywriters come when you work with them over time. This gives both of you the opportunity to see how the copy is working and monitor its progress. It might be that you want to carry out split tests and find out which types of copy work well for you. Or you may just decide to give your website an overhaul if it all needs some fresh copy.