Printed marketing collateral, like brochures, leaflets, flyers and posters, rely on their design to make them stand out and convey their message. In conveying their message they are making people more likely to buy products and services, which is the most essential function of marketing materials. If a professional graphic designer works on the design it is much more likely to make the right impression and drive people to look into the products or services further, and perhaps even take an action like buying a product of service. Posters and flyers in particular are beneficial because anybody can see them, and people can see their messaging even if they don’t use the internet. It’s essential they are eye catching though, making them stand out and catching somebody’s attention. A graphic designer will have the skills to make materials stand out, and to ensure they are more likely to make an impression on their target audience.