When somebody is first introduced to a new product, their first experience is almost always the packaging. This is important to bear in mind, because whether or not your product tastes the best or works the best, if nobody can gain enough experience with the product to corroborate that fact, then it is likely doomed for failure.
In order to overcome this, the burden is naturally placed in the hands of graphic designers. Their job in this area is to make sure that the design of the packaging creates the correct image for what you’re trying to sell. If it is a luxury item, you’re going to want to have a luxurious package too, and so on and so forth. The idea behind it is that you want to package to convey the meaning behind what it contains; what quality the product is, whether or not it is poisonous, edible, useful, or fragile can all be conveyed through employing graphic designers to help with the design of your product’s packaging.