Mail services are an immensely valuable tool for businesses to use but, like with most forms of direct marketing (where you go to the consumer), it suffers from a serious limitation, namely that it can be ignored or disregarded easily by the target. So, to run a successful direct mail campaign, the goal of the job basically becomes an effort to make sure that your mail isn’t the one which is discarded.
A big part of getting your mail opened and read is about targeting demographics appropriately. Indiscriminate mail is going to have a significantly lower success rate than one which hasn’t taken account of the local demographic. An example of this could be a food delivery service mailing young people with disposable incomes, and another could be mailing family holiday package details to homes with young families.
Another big part of the recipe for a successful direct mail campaign is the branding. If your mail is professionally designed to leave an impact, the chances of your mail recipients opening and reading your mail is going to skyrocket.
To carry out a campaign which meets these requirements can be difficult, which is why most people, and we advise you to do so too, go to mailing houses. These are businesses which provide design and marketing services specific to direct mail, and they have all the expertise you need to carry out a successful dire mail campaign.