Print marketing certainly still has a place in today’s busy marketing world. Whilst many things are going digital, marketing doesn’t necessarily have to. Running a print campaign can be very beneficial, as long as it is run in the right way.
Make sure, first of all, your design is right. Have your marketing literature designed by a professional to make sure it represents you in the right way. Making sure you give off the right image is an essential component to a successful campaign.
Next, plan a strategy. Think about the areas where your campaign could be most effective. Be clear on the type of literature you would like to produce, for example, brochures, flyers, editorial pieces in local newspapers. Each will have its own benefits, so choose the one that matches your aims.
You could use a discount code to track the effectiveness of your campaign. You could even try split testing using different marketing materials.