A mail campaign is essentially a piece of marketing material that can be shipped to various locations around the target market. An effective mail campaign will target the message and delivery locations to specific markets. An example of this would be to send a school clothes leaflet to homes that surround a school, or upscale winter clothing pamphlets to upscale homes in the run-up to winter.
Mail campaigns are something that many businesses are reticent to pay for, but studies have shown that it remains one of the most effective marketing avenues around. When they are done correctly, meaning with high-quality designs, location targeting, and quality copywriting, they are able to compete with other excellent marketing strategies, such as search engine marketing and email marketing.
There are a number of service providers that have the expertise necessary to carry out a mail campaign that meets this standard. With copywriters, graphic designers and marketers all on hand to construct an effective scheme, you can place a high level of reliability in their positive results.