Author Archives: Jesse

• Graphic Design for Print

  Posted on January 29, 2021 by Jesse in Print Advertising.

  Printed marketing collateral, like brochures, leaflets, flyers and posters, rely on their design to make them stand out and convey their message. In conveying their message they are making people more likely to buy products and services, which is the most essential function of marketing materials. If a professional graphic designer works on the design […]

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• Monitoring Website Performance with Analytics

  Posted on October 31, 2020 by Jesse in Print Advertising.

  Websites are not just there to look good: you need to get results from them or they are not worth having. The only way you can know if your website is working for you is to monitor its performance using analytics. This will show you top level stats, such as how many people are visiting […]

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• Mailing House Services in London

  Posted on October 28, 2020 by Jesse in Print Advertising.

  Mailing services are always needed in business, despite living in a digital age. There will always be the need for letters, mailouts, marketing and promotional material to reach new audiences, and more. Mailing houses in London cater for all of this and provide mailing and direct mail marketing services to businesses in the capital city, […]

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• How to Make People Look at your Website

  Posted on August 27, 2018 by Jesse in Copy Writing, Graphic Design.

  There are two main issues in increasing the visibility of your website – making sure people can find it, and making sure they stay there once they do. A good website will capture people’s attention for all the right reasons, so it is an investment for your business. Spend time and money on your website, […]

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  Attention to Detail in Web Copy

  Posted on May 20, 2018 by Jesse in Copy Writing.

  Your website copy needs to be accurate, giving people a true picture of your business. If it doesn’t, people will find themselves disorientated and unhappy, as they will feel they have been lied to. This is why attention to detail is key – you need to be giving the right messages, in the right places, […]

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  Choosing Branding and Sticking to it

  Posted on March 12, 2018 by Jesse in Graphic Design.

  The whole point of branding is to make your business memorable and recognisable. That means that when you find branding you are happy with, you need to use it day in, day out. Good branding helps increase awareness of your business and make sure people know you exist. Making sure your branding is right is […]

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  A Brief Overview of Pay Per Click 

  Posted on December 26, 2017 by Jesse in Copy Writing.

  Pay per click, or PPC, is a type of paid marketing that can drive people to your website and help you sell on your eCommerce site. The main places to carry out a PPC campaign are on a search engine, or on a social media campaign like Facebook. You will first decide what you are […]

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