Category Archives: Graphic Design
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How to Make People Look at your Website
Posted on August 27, 2018 by Jesse in Copy Writing, Graphic Design.There are two main issues in increasing the visibility of your website – making sure people can find it, and making sure they stay there once they do. A good website will capture people’s attention for all the right reasons, so it is an investment for your business. Spend time and money on your website, […]
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Choosing Branding and Sticking to it
Posted on March 12, 2018 by Jesse in Graphic Design.The whole point of branding is to make your business memorable and recognisable. That means that when you find branding you are happy with, you need to use it day in, day out. Good branding helps increase awareness of your business and make sure people know you exist. Making sure your branding is right is […]
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Getting the Design of Email Campaigns Right
Posted on August 19, 2016 by Jesse in Direct Mail Services, Graphic Design.Email is an incredibly important means of communication, and, as businesses, we need to ensure that the way we use it is effective. This can be broken down into two parts to focus on; the content of the email, and its graphic design. Using these two areas, your goal should be to create an attractive […]
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Graphic Design for Product Packaging
Posted on February 25, 2016 by Jesse in Graphic Design.When somebody is first introduced to a new product, their first experience is almost always the packaging. This is important to bear in mind, because whether or not your product tastes the best or works the best, if nobody can gain enough experience with the product to corroborate that fact, then it is likely doomed […]
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The Importance of the Graphic Design of Emails
Posted on December 11, 2015 by Jesse in Graphic Design.There are a lot of problems regarding emails and graphic design. A lot of email systems will automatically block everything except text from being downloaded onto the computer, which prevents people from seeing the design in most cases. The only situation in which they will allow images is if you’ve been manually added to a […]
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The Importance of Typography
Posted on October 29, 2015 by Jesse in Graphic Design.Typography is one of the most important elements in graphic design. It is defined as the art and technique by which you arrange and decide upon the type of written word used, in order to make the writing more legible, readable and attractive. It is used by a wide range of professions in order to […]
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Using Visual Communication Across Marketing Platforms
Posted on October 24, 2015 by Jesse in Graphic Design.All of the most effective marketing strategies and platforms employ, to one degree or another, visual communication, such as graphic and motion design services, to create impact and attract people’s attention. It has been proven time and again that visual cues are often more valuable to a business’s branding strategy than simply written or verbal […]
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