When you think about print advertising and making it perfect, your first thought always turns to the design. Whilst this does play a huge part in print advertising, it is not the only thing you need to consider.
So, what else do we need to consider?
One of the other main aspects that need consideration is your copy. These are all of the words written on the advertisement piece. When the design draws people in, the words on the page need to make sense and perfectly explain the information you are trying to put across.
You also want to consider your colour scheme. This can make or break your print advertising material. The colours want to flow with your business, as well as being easy to read the text on it.
So, print advertising is not all about the design. It does play a huge part in it, but you also want to consider your chosen colour scheme and written copy.